Reeves coffee branding project
The Project
For this project, we were told to come up with a service company that had to have our name in it. We would basically create our own company and build it out with different mock-up designs.
The Process
I love coffee and drink it a lot, so I thought it would be fun to make my own coffee company, Reeves Coffee. I wanted it to feel playful and inviting. For the logo I drew it in the shape of a coffee bean instead of having a coffee bean as an icon mark making the brand feel cliche or like every other coffee shop. By combining it and making the logo the “given” shape, it gives it a fun, professional feel.