Reeves Coffee Branding Project
The Project
We were told to come up with a service company that had to have our name in it. We would basically create our own company and build it out with different mock-up designs.
The Process
I love coffee and drink it a lot, so I thought it would be fun to make my own coffee company, Reeves Coffee. I wanted it to feel playful and inviting. For the logo, I drew it in the shape of a coffee bean instead of having a coffee bean as an icon mark, making the brand feel cliché or like every other coffee shop. By combining it and making the logo the “given” shape, it gives it a fun, professional feel.
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Reeves Coffee Branding Project
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