Neuro Path Branding Project
The Project
For this project, we were given a company description and eventually the name. We decided how we wanted the brand to feel and be portrayed. We made a logo for the company and designed the deliverables for it as well.
The Process
My company is a company that creates devices that help with chronic pain once implanted in the area of pain. Since this is a company that uses surgical implants, I wanted them to feel trustworthy and calm, but also serious and professional. Here are some of my sketches, so you can see my thought process a little better.
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